Adriana Crocco, Huma Blanco's creative director and designer, is making special edition "Heart" shoes that will be available exclusively on her eshop and 50% of the profits will be donated to Fundación OLI to help with the recent natural disasters in Peru.
Sixty-seven people have been killed and thousands more have been forced to evacuate by intense rains which damaged 115,000 homes and destroyed more than 100 bridges in Peru’s worst floods in recent memory.
Adriana produces her line in her family-owned workshop and is a third-generation shoemaker from Italy. Her grandfather migrated to Peru from Genoa after World War II to build a workshop that unites the shoe artistry mastered in Italy along with the handcraft tradition of the Incas of Peru. Every collection is very personal to Adriana. Every detail is built each day in the workshop and nurtured from the collective effort and by the friendship and bond she has with the makers themselves.
The workshop is well known for making beautiful shoes for noted designers from all over the world. After many years producing for others, Adriana was able to find her own creative voice and launched her own collection. Huma Blanco's aesthetics come from Adriana's skillful sourcing of South American materials and strength of master craftsmen that her factory employs. Each pair truly has a unique handmade feel that is rare in this modern age.
“We are confronting a serious climatic problem,” said Peru’s president, Pedro Pablo Kuczynski, in a broadcast to the nation on Friday afternoon. “There hasn’t been an incident of this strength along the coast of Peru since 1998.” - The Guardian