Established in 2004, CARO is LA’s established and respected Brand Consultant, Fashion PR, Social Media Management & Creative Agency.
We are a style house bringing public relations, brand development, social media management, editorial, VIP styling and photoshoot services all under one roof. CARO has over a decade of experience working with designers who are seeking to gain real engagement and exposure that is meaningful and true to their brand aesthetic. We value originality and pursue designers that are breaking new ground and looking to gain the attention of a broader audience.
CARO is composed from a team of knowledgable experts who work closely with each of our clients to help them tell their story with authenticity, creativity and professionalism. Our goal is to build longstanding relationships with our clients and to secure them in the marketplace with valuable placements.
The first proven, boutique agency of its kind to merge traditional and non-traditional, CARO houses a mecca of creatives services along with PR collections, styling appointments, photoshoots and events at our new 3,000 square foot studio loft located in the heart of the Downtown Los Angeles Fashion District.
The FOUNDER & CREATIVE DIRECTOR of CARO
Caroline Rothwell Gerstein is the Founder and President of CARO Marketing as well as the Creative Director of the CARO Studio.
What began as a political career working in environmental politics while simultaneously juggling an independent label music career led her to Los Angeles, California where she planted her roots in fashion, styling and retail.
Caroline launched CARO Marketing in 2004 as a consulting company, after resigning from her post as Vice President at a $100M apparel business which she helped to build from the ground up.
Her credits for her creative work with designers and influencers can be attributed to her being an artist herself, understanding that without authenticity, PR falls flat and loses its edge.
2015 marked a ten year work anniversary for Caroline, working with a wide range of clients from Fortune 500 companies to emerging designers. She celebrated a decade of CARO by opening the CARO studio loft in downtown Los Angeles.
Today, she continues to feed her love for creativity, fashion and art though collaborations with indie artists while personally overseeing all CARO Marketing clients and strategies.
Caroline is the mother of daughter Chloe and back-up singer to her husband and fellow musician, Stevie G. Together, they live in Hollywood, CA.
"CONTENT drives marketing, PR and engagement."
- Caroline Rothwell Gerstein via PRCouture