CARO Marketing has established itself as one of the most respected fashion PR agencies in Los Angeles.  CARO brings an elevated sensibility and executive level acumen to its clients.  CARO's respect and appreciation for fashion, beauty, and the arts is at the heart of the agency's efforts.  

Authenticity, creativity and professionalism are the cornerstones of the CARO culture.  Since 2004, CARO has worked with more than 100 brands in the fashion, beauty, retail, and lifestyle business.  Be it a Fortune 500 company, start-up, or non-profit, CARO has a rich history of successful brand building and has been credited by BrandWeek, Entrepreneur, PR Couture and WWD.  

By scouting the best talent and cutting edge innovators, CARO remains on the pulse; preparing for the next trend, moment or opportunity for its clients.  CARO works with contemporary, RTW and couture designers in the US and increasingly with international designers from Europe, Asia, Australia, and the Middle East.  For businesses seeking to gain authentic engagement and exposure for their brand, valuable business introductions, full creative solutions, and integration into a vast network of resources and connections, CARO is the PR solution.   With the care and attention of CARO's team of knowledgable experts in PR, creative, digital marketing and VIP relations, your brand will flourish.  

Drew Barrymore at Carmen Steffens NYFW runway show at Grand Central Station.  Working with celebrities since 2004, CARO understands the needs of the client, talent and representatives and as the PR agent leverages such opportunities for maximum placement in prestige media outlets and relevant social platforms. 

Drew Barrymore at Carmen Steffens NYFW runway show at Grand Central Station.  Working with celebrities since 2004, CARO understands the needs of the client, talent and representatives and as the PR agent leverages such opportunities for maximum placement in prestige media outlets and relevant social platforms. 


CAROLINE ROTHWELL

FOUNDER & PRESIDENT, CARO Marketing

 

Caroline Rothwell and her daughter Chloe Taylor.

Caroline Rothwell and her daughter Chloe Taylor.

Caroline Rothwell Gerstein is the Founder and President of CARO Marketing as well as the Creative Director of the CARO Studio. What began as a political career working in environmental politics while simultaneously juggling an independent label music career led her to Los Angeles, California where she planted her roots in fashion, styling and retail. 

Caroline launched CARO Marketing in 2004 as a consulting company, after resigning from her post as Vice President at a $100M apparel business which she helped to build from the ground up. Her credits for her creative work with designers and influencers can be attributed to her being an artist herself, understanding that without authenticity, PR falls flat and loses its edge.

2015 marked a ten year work anniversary for Caroline, working with a wide range of clients from Fortune 500 companies to emerging designers.  She celebrated a decade of CARO by opening the CARO studio in downtown Los Angeles. 

Today, she continues to feed her love for creativity, fashion and art though collaborations with indie artists while personally overseeing all CARO Marketing clients and strategies.  Consulting projects are her passion and can often be found submerged in her "latest project" ranging from a $500 million dollar rebrand strategy to creative brainstorms with executive brand managers.  

Caroline is the mother of daughter Chloe and back-up singer to her husband and fellow musician, Stevie G. Together, they live in Hollywood, CA. 

Interviews with Caroline, click here and here.

 

TESTIMONIALS

Miley Cyrus on The Voice, wearing custom design by Dyspnea.

Miley Cyrus on The Voice, wearing custom design by Dyspnea.

When it comes to marketing and brand development, Caroline and her team are amazing to work with. They are creative, listen well to your goals... They provided TOMS with invaluable help in the company’s early days.
— Blake Mycoskie, Founder of TOMS Shoes
Loving how you are leading the way at the moment and inspiring the rest of our PR team around the world! We are really get our money’s worth out of this, love it! Thank you.
— Liza Wooden, International Press Coordinator, BLOCH
I just wanted to tell you that I am personally very impressed by you for the reason that you never give up!
— Julien Haggiag, Vice President, Paul & Joe US
Caroline and the entire team at Caro Marketing are by far one of the BEST agencies we have ever worked with. The designers they represent have flourished in part because of the hard work and placement that Caro Marketing has been able to acquire for them. It has helped our distribution and made our lives easier 1000000000%! We would recommend this PR firm to ANYONE who wants to build brand awareness.
— Megan Freedman, Latitude Showroom

At CARO, Leandra Medine is the "barre" for blogging in the fashion space.  She is best known for her independent fashion and lifestyle website, Man Repeller.  Seen here in Paul & Joe circa 2014, she has repeatedly worn and posted looks from CARO's clients including Tsemaye Binite and Dyspnea.

At CARO, Leandra Medine is the "barre" for blogging in the fashion space.  She is best known for her independent fashion and lifestyle website, Man Repeller.  Seen here in Paul & Joe circa 2014, she has repeatedly worn and posted looks from CARO's clients including Tsemaye Binite and Dyspnea.