Established in 2004, CARO is LA’s established and respected Brand Consultant, Fashion PR, Social Media Management & Creative Agency.  


We are a style house bringing public relations, brand development, social media management, editorial, VIP styling and photoshoot services all under one roof. CARO has over a decade of experience working with designers who are seeking to gain real engagement and exposure that is meaningful and true to their brand aesthetic. We value originality and pursue designers that are breaking new ground and looking to gain the attention of a broader audience. 

CARO is composed from a team of knowledgable experts who work closely with each of our clients to help them tell their story with authenticity, creativity and professionalism. Our goal is to build longstanding relationships with our clients and to secure them in the marketplace with valuable placements. 

The first proven, boutique agency of its kind to merge traditional and non-traditional, CARO houses a mecca of creatives services along with PR collections, styling appointments, photoshoots and events at our new 3,000 square foot studio loft located in the heart of the Downtown Los Angeles Fashion District.

When it comes to marketing and brand development, Caroline and her team are amazing to work with. They are creative, listen well to your goals... They provided TOMS with invaluable help in the company’s early days.
— Blake Mycoskie, Founder of TOMS Shoes
Loving how you are leading the way at the moment and inspiring the rest of our PR team around the world! We are really get our money’s worth out of this, love it! Thank you.
— Liza Wooden, International Press Coordinator, BLOCH
I just wanted to tell you that I am personally very impressed by you for the reason that you never give up!
— Julien Haggiag, Vice President, Paul & Joe US
Caroline and the entire team at Caro Marketing are by far one of the BEST agencies we have ever worked with. The designers they represent have flourished in part because of the hard work and placement that Caro Marketing has been able to acquire for them. It has helped our distribution and made our lives easier 1000000000%! We would recommend this PR firm to ANYONE who wants to build brand awareness.
— Megan Freedman, Latitude Showroom


Caroline Rothwell Gerstein: Founder + President, CARO Marketing + CARO Studio

Caroline Rothwell Gerstein: Founder + President, CARO Marketing + CARO Studio

Caroline Rothwell Gerstein is the Founder and President of CARO Marketing as well as the Creative Director of the CARO Studio. 

What began as a political career working in environmental politics while simultaneously juggling an independent label music career led her to Los Angeles, California where she planted her roots in fashion, styling and retail. 

Caroline launched CARO Marketing in 2004 as a consulting company, after resigning from her post as Vice President at a $100M apparel business which she helped to build from the ground up.

Her credits for her creative work with designers and influencers can be attributed to her being an artist herself, understanding that without authenticity, PR falls flat and loses its edge.

2015 marked a ten year work anniversary for Caroline, working with a wide range of clients from Fortune 500 companies to emerging designers.  She celebrated a decade of CARO by opening the CARO studio loft in downtown Los Angeles. 

Today, she continues to feed her love for creativity, fashion and art though collaborations with indie artists while personally overseeing all CARO Marketing clients and strategies. 

Caroline is the mother of daughter Chloe and back-up singer to her husband and fellow musician, Stevie G. Together, they live in Hollywood, CA. 

Interviews with Caroline, click here and here.


"CONTENT drives marketing, PR and engagement."

- Caroline Rothwell Gerstein via PRCouture


Style Feature including Coye Nokes, by Chriselle Lim for The Chriselle Factor.  

Style Feature including Coye Nokes, by Chriselle Lim for The Chriselle Factor.